World Mental Health Day takes place on 10th October each year. Last year at Kings Cross Station (London, UK), along with giving away 50 subscriptions to the Calm app and Ritual Cosmetics gift sets, we gave away 800 roses with inspirational and comforting quotes to people as they were going about their day.

We also had some roses with blank note cards that we asked people to write a message of encouragement or thanks for NHS staff. We delivered these to A&E departments, and partnered with NHS Bart’s Trust to produce a video to raise awareness of Mental Health Day.